One example of a Design Patent is the bottle design for Ultra Premium Vodka by Vertikal. This design is dubbed as the "world's first neckless bottle". Note that the fact that this bottle does not have a neck does not lend itself to better handling, pouring, or other distribution of vodka beverages. In other words, the "look" of the bottle is definitely unique. However, the "look" of the bottle does not have any realy functional advantages at all.