There are many types of Trademarks. The most commonly
understood and recognized trademark is the word mark or name mark. Examples include Coca-Cola®, Apple® Computers, and the Los Angeles Dodgers®. You should also note that other trademark rights also extend to those products and services. Coca-Cola® has rights in the colors and stripes which are emblazoned on their products. The Los Angeles Dodgers® have rights in the type of font and design used to compose their mark LA Dodgers®. And Apple® also has rights in the symbol of an apple with a bite in it.
Other lesser known types of trademarks include trade dress, sounds, smells, and colors. When employed appropriately and consistently, these qualities can also act as source identifiers, and accordingly, asTrademarks.