Trademarks are symbols which tell the consumer the manufacturer from which that product or service came from.
Trademarks can be words, names, logos, colors, designs, sounds, smells, and any other symbol to distinguish a product in the marketplace.
What are Trademarks?
Trademarks are basically those symbols, designs, words, colors, or other indicia which tells people the origin of a
product or service. For this reason, many people refer to Trademarks as "source identifiers" because they identify the
source of those goods or services. Another way to think of Trademark Law is a way to enforce and protect your
business goodwill. Los Angeles Patent Attorney
Types of Trademarks
There are many types of Trademarks. The most commonly
understood and recognized trademark is the word mark or name mark. Examples include Coca-Cola®, Apple® Computers, and the Los Angeles Dodgers®. You should also note that other trademark rights also extend to those products and services. Coca-Cola® has rights in the colors and stripes which are emblazoned on their products. The Los Angeles Dodgers® have rights in the type of font
and design used to compose their mark LA Dodgers®. And Apple® also has rights in the symbol of an apple with a bite in it.
Other lesser known types of trademarks include trade dress, sounds, smells, and colors. When employed appropriately and consistently, these qualities can also act as source identifiers, and accordingly, asTrademarks.
How are Trademarks different from Copyrights and Patents?
Unlike Patents and Copyrights, Trademarks are not bound by
terms. Trademarks, at least conceptually, are forever. That is to
say, Trademark rights can last indefinitely so long as they are
used continuously in commerce. The German beer maker
Lowenbrau, for instance, has a Trademark dating back hundreds
of years and is still in force.
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